Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It

We already knew Google wasn’t possible to update the PageRank meter within the Google Toolbar this year. the top of Google’s internet spam team, Matt Cutts, reiterated these days that this can keep the case and explained why. Google’s ability to update the toolbar is broken, and it’s not a priority to repair it.

Speaking at Pubcon these days, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken. Google, feeling that too many of us obsess over PageRank, doesn’t see it as necessary to repair that. Cutts same this most likely won’t happen by the top of the year. It repeats his message from earlier this month.

That would mean that the PageRank meter, that is meant to assist customers victimization the Google Toolbar to know the standard of an online page, is headed toward having knowledge that’s a year out of date. it had been last updated in February of this year.

Cutts additionally stressed that PageRank is continually updated for its internal use for ranking pages. It’s simply that the surface world doesn’t realize however things have modified in a very prompt and consistent manner.
Why Not Kill The PageRank Meter?

So why will Google keep supporting the PageRank meter? That’s the massive mystery. Google clearly….

    Doesn’t assume customers want the most recent knowledge
    Thinks publishers obsess over the info an excessive amount of

Given this, why not pull the meter? Earlier this year, Google same it had been that buyers still notice it helpful. If so, perhaps they’d notice it additional helpful if the info was correct.

Of course, anyone victimization the toolbar additionally sends Google back knowledge concerning what they’re viewing. therefore perhaps Google keeps the meter going as a result of it needs that viewing knowledge.

But really, enough is enough. simply kill it already, if it’s not progressing to unbroken recent.