Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale

In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said: typically, links that are nofollowed can’t hurt your rankings in Google.

That being said, while most cases are that links that have the nofollow attribute on them will not negatively impact your rankings in Google. Google did add that if you are mass spamming at a huge scale, Google may take manual action on your links to discourage your spamming, despite the links being nofollowed.

Why would Google take action on links that already are not trust by Google? It appears that some spammers don’t care and they need more of a knock to encourage them to stop link spamming.