Google Testing New Look For Mobile AdWords Ads

Keep an eye out for a new look Google is testing for mobile AdWords ads.

In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL.

The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. The new “Ad” label especially pops because the standard yellow ad background is also gone.

Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed.

Here’s a look at the current mobile search results: