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SEO firms penalized Over faux Reviews
Several SEO firms have in agreement to prevent publication faux on-line reviews, and can conjointly pay penalties starting from $2,500 to nearly $100,000 as a part of settlement declared nowadays with the the big apple lawyer general’s workplace.
The AG’s year-long investigation ultimately caught nineteen firms concerned in writing and posting faux on-line reviews, together with varied little businesses. however the investigation began once the AG’s workplace exhibit as a yoghourt look and contacted SEO firms inquiring for facilitate in fighting negative reviews.
The investigation disclosed that SEO firms were victimisation advanced informatics spoofing techniques to cover their identities, moreover as fitting many fake on-line profiles on shopper review websites to post the reviews.
It’s AN all-too common apply, however one that lawmakers differents|et al.|et al} ar progressively targeting via lawsuits and other ways that they hope can place a dent within the faux review business.
For more, see my article on selling Land, New York lawyer General Settles With nineteen firms In faux Review suppression.